COMMUNICATION

MYSTIC MOTEL

DESIGNER

DAVIDE SORANZIO

CREATIVE DIRECTOR

BLUE CHIPS STUDIO

MUSIC LABEL

UNDAMENTO ©

ANIMATION & EDITING

DAVIDE SORANZIO

PHOTOGRAPHER

TOMMASO BIAGETTI
GIANLUCA MORO

PROJECT MANAGER

SARA OLIVETTI

YEAR

2021

INTRO

BRIEF

Mystic Motel is Laila Al Habash's debut album. After she had released an ep, it was time for Laila to make her debut with an album.

I created visual imagery for the project, from the singles to the vinyl development, in collaboration with Undamento and Blue Chips Studio. Vinyl? What great news.

VISUAL

TIPOGRAPHY

From the last to the first, I designed the cover of Mystic Motel using a hybrid font approach. I mixed Helvetica Neue and Times New Roman to give an iconic feeling to the project, according to the grainy music of the artist. 'But the font is cut off on the margins!'

Yeee, iconic is good but not old. I approach these classics with a personal interpretation that could give a particular perception.

VISUAL

TIPOGRAPHY

COMMUNICATION

PRINT

On November 6 2021, the album was released. A listening party with fans was organized for the occasion, followed by a release party.

I designed the merch and tickets for the event. A motel keychain and a mystical ashtray.

COMMUNICATION

TRACKLIST + SINGLES

Before the release, we needed to reveal the tracklist, so I designed and animated the Mystic Motel tarot. One for each song. I realized twelve cards with elements from symbology and song's feelings.

Our journey began with creating Ponza's cover and video clip. Afterwards, I designed the covers of Oracolo and Gelosa. The groove can't stop. Three covers are based on an old vinyl scan. I overlaid the shot of Laila by Tommaso Biagetti with a color alteration on the paper. The color couple was a must!

COMMUNICATION

TOUR

So far, we've been talking about studio music. From 2021 to 2022, Laila toured Italy twice. I designed tour posters and digital support to communicate the dates.

See more

NELLO SPAZIO CHE RESTA

VOLARE

BANZAI